Occupation: Currently a Student of Pharmacology and Drug Discovery
Hometown: Ilorin, Nigeria
How long have you been designing?
I’ve been designing since I was really little. I loved to draw and doodle so I drew designs, but I started it as a small business about a little over two years ago.
What kind of women do you design for? How do you want women to feel in your clothes?
I design for the average modest woman. I have had to incorporate my faith into my designs and interpretation of those designs. I want women to feel covered, comfortable and be able to further express themselves with my clothes on them.
Who are some of your favorite designers?
I do not have a particular designer in mind, but I do admire a few design houses, like aab and iamISIGO.
How would you describe your style?
I usually have difficulty describing my style really. It projects who I am, it is comfortable, it is versatile and most importantly, simple, because I believe there is beauty in simplicity.
What motivated you to pursue this passion?
When I was wrapping up my BSc, I had to spend an extra semester in school, so I had lots of time on my hands. I decided to open a blog and open a portal for discussion for women all over the world; somehow, it evolved into me sharing my work which included the arts and crafts I dabble into all the time. So, with most of the nice comments I got and encouragement, I continued updating the blog at least once a week. Then my mum got me a sewing machine around that time for my birthday, hence started my sewing journey. As I am self-taught, I had to check, learn and re-learn a lot of things online because prior to when I got a sewing machine, I was always looking for no-sew projects I could easily do. I started sewing for myself at first, then friends and family asked for details and wanted to wear my cloths too! I provided the designs people saw on me on request and then went ahead to launch a collection later on. Production is currently on break now because of school.
What is it like being a brown girl in the fashion industry?
Where do you get your ideas on what styles to make? Where do you draw inspiration from?
Mostly online. I love watching E! a lot so I get some ideas there, I love to draw inspiration from nature especially when it is pertaining to colors.
To never give up. Lots of time, I’ve almost quit, but I didn’t, it could get frustrating at times, but the beauty of that is you get to enjoy the good times due to perseverance and hard work.
Want to get in touch with Haneefah and see her designs? Check out her blog www.muslimahanie.com, her clothing website http://www.haniecollection. com (not up to date), follow her on twitter @ms_hanie and instagram @muslimahanie
Additional info: I’m currently in the UK now, for my masters degree programme therefore I had to take a break for about a year so that I can focus on my education because I think that is important too. During that period, I would plan better ahead for the future.